Ferrosan is a long-established consumer healthcare company in the Nordic region with a portfolio of leading brands. Since 1920, Ferrosan has grown to serve a broader market including Russia, the Ukraine, Poland, Turkey and many countries throughout Central and Eastern Europe.
¡°Ferrosan is an excellent strategic fit that strengthens our presence in dietary supplements with a new set of compelling brands and product pipeline,¡± said Paul Sturman, president, Pfizer Consumer Healthcare. ¡°The transaction will mark an important step towards expanding Ferrosan¡¯s brands through Pfizer¡¯s global footprint. As an immediate result of this acquisition, we will gain greater distribution and scale for Pfizer¡¯s well-known brands such as Centrum and Caltrate in Ferrosan¡¯s regions.¡±
Ferrosan¡¯s portfolio of products include Multi-tabs, a popular multivitamin brand, Bifiform, a leading probiotic, Fri Flyt/Active Omega, an omega 3 product, and IMEDEEN premium oral skincare brands. These Ferrosan brands are among the top-selling products in their respective categories.
Ola Erici, president of Ferrosan, said, ¡°We are very pleased that Ferrosan¡¯s innovative portfolio of leading brands will be joining Pfizer. We expect that, as part of the Pfizer portfolio, our products will build on their industry-leading positions and become available in more countries around the world. And, at the same time, Pfizer will be able to leverage its footprint in key Ferrosan markets with new Pfizer products.¡±
The transaction, which is subject to customary closing conditions, including regulatory approval in certain jurisdictions, is expected to close during the second quarter 2011. Financial terms were not disclosed.