2008 has been the least calm year in memory for the vitamin C market.The market price at the end of the year has a direct bearing on the placement of long-term purchase orders and the profit rate for the whole of 2009.The price of vitamin C was always low from 2005 with an average level of only around US$3.0/kg. The price hardly changed each year and producers had a low profit rate.The situation had some improvement only at the end of 2007. Owing to the overall recovery of the API(active pharmaceutical ingredient) market，the price of vitamin C has kept increasing in 2008．The average export price reached more than US$ 8.0/kg from January to October 2008.The average monthly price has stayed around US$10.0/ kg in the second half of 2008，a price peak seldom seen in recent years．The vitamin C market will be faced with more challenges in 2009.
The favorable market for vitamin C in 2008 did not arise only because of the API price recovery. Like other vitamin varieties，major export destinations of vitamin C produced in China as a food additive are Europe and North America．Export data from www． healthoo．com show that due to impacts of the financial crisis since August 2008，except vitamin C，the amount of other vitamin varieties exported, especially those used as feed additives，has reduced drastically．The major downstream demand for vitamin C has remained food-and drink-additives for human consumption without much change．In the API sector of China, vitamin C has always been a leading large-volume product，and its market trend produces widespread influences.
Not long ago the
According to www.healthoo.com，from November 2008 vitamin C purchasers started talks on long-term purchase orders for 2009 and signing their contracts.As the market price was quite high at the end of 2008，producers requested a relatively high price in long-term purchase orders． The number of clients who have already placed long-term purchase orders is not great，and the unit price in long-term purchase orders already signed for 2009 is the highest in recent years．Producers in China are optimistic about the situation in 2009. Judging from the supply and demand in 2008，the global demand growth was much higher than in previous years and also higher than producers expected.In addition，it seems that old enterprises need not pay too much attention to new entrants.Of the two new vitamin C producers，only Zhengzhou Tuoyang Industrial Co.，Ltd. has put its lab tested products on the market, and their supply will not be big in 2009.In the past the vitamin C market has given people excessive expectations and great disappointment．