Nu Skin Enterprises, Inc., announced that it has received official notification from the Chinese Ministry of Commerce of its approval to commence direct selling activities in four cities in the Guangdong province and Shenzhen City in Jan. 16. The latest government approval gives Nu Skin Enterprises the opportunity to offer a direct selling opportunity to residents of approved cities in Guangdong, the second-largest province in China with a population of more than 94.5 million. The company has already received licenses to operate in Beijing and Shanghai.

"We are pleased to begin our 25th Anniversary Year with the opportunity to expand our direct selling model in China," said Truman Hunt, president and chief executive officer. "We continue to see great potential in this market and believe our ability to expand our direct selling model to those in the Guangdong province will have a positive influence in the China market. Overall, we are confident in the direction of our global business operations and look forward to executing on our 2009 business plans."