Ms. Liang, an health food market expert and also the director of China Health Care Association Health Food Market Working Committee, have met with a sweden health food company recently and exchaged idea about this industry in China.
At present , more and more overseas companies show their interests in China. We noticed from the talking with them, that they are mostly neglect China¡¯s speciality of health food market in the process of Marketing here. Since China is a developing country, although there are already 12 years after issuing of the Provisions for Health Food Registration, this market is still facing large adjustment such as the improvement of policies, re-organization of government authorities, reshuffle of the industry. China has its special marketing trait and market rule. How to choose products, marketing stratergy and pricing for overseas companies, it needs to consideration of many factors, like natioanal and local regulations, priority of products, condition of competitive products, area character, consumers habit and industrial rule of various marketing patterns. If just to looking for business partners before fully preparation, it won¡¯t probably communication with distributors effectively and may lose the market.