BEIJING, June 21 -- Canadian sex educators will visit Shanghai's sexual-health expo in August to seek partnerships for the publication of foreign sex-education material.
The sex-health industry is booming in China, with annual sales of sex products exceeding 500 billion yuan (US$62.49 billion) and growing by 30 percent every year, according to the China Sex Health Commission.
Foreign sex-health product makers cannot sell their products in China unless they have a sex-health counterpart here.
Expo organizers said representatives of the Alexander Institute, which publishes educational magazines and DVDs, will visit the Third China International Adult Toys and Reproductive Health Exhibition to discuss partnerships with Chinese sex-health publishing companies.
Organizers said they were in talks with other foreign sex-education firms to attend.
China's rules on sex-education publications are very vague, said Zhang Hui, general manager of China International Exhibition Center Group Corporation's Shanghai branch, the exhibition organizer.
"It only bans 'pornographic' content without detailed descriptions," Zhang said. "With a proper rating and effective administration, Chinese people could have the chance to buy foreign materials, which are more interesting and easier to understand."
The expo will be held at the Shanghai International Exhibition Center on August 11-13.
Zhang said that Chinese people are now aware of life quality and view sex as an important aspect of that.